
Coastal Giants Still Spend Most as Inland Provinces Drive Chinaâs 2025 Retail Surge
In 2025 Jiangsu, Guangdong and Shandong were Chinaâs largest retail markets, each topping four trillion yuan in social retail sales, while inland provinces Shaanxi, Hebei and Henan posted the fastest growth. The patterns reflect structural differences in population, urbanisation and targeted subsidy policies, with implications for Chinaâs domestic demand strategy and foreign firms seeking Chinese market opportunities.


















